About Us
Welcome to Black Patch Performance, where a passion for truck customization meets unparalleled customer service. Founded by Jonathan "Cole" Williams in 2018, our journey began with a simple idea: to fill the gap in the market for quality aftermarket truck parts. Today, we are proud to serve customers in every state across the U.S., providing top-tier products and a personal touch that sets us apart.
Our Journey
From Hobby to Business
The roots of Black Patch Performance trace back to Cole Williams' high school years. What started as a hobby of buying, fixing up, and selling trucks soon evolved into a deeper passion. Cole loved transforming trucks with new wheels, tires, lift kits, and bumpers. However, as the market for used trucks became more competitive and the ease of finding parts dwindled, he saw a unique opportunity.
Establishing the Brand
In 2018, Cole decided to take his passion to the next level by founding Black Patch Performance. Initially run from the family dairy farm, the business operated during evening hours while Cole maintained a full-time job. Despite the unconventional hours, the demand was evident, and by April 2019, after returning from his honeymoon, Cole made the bold decision to pursue the business full-time.
The Dairy Farm Shop
The Horse Farm Shop
The Buena Vista Shop
Building a Legacy
The early days were filled with long hours and countless challenges. Cole dedicated himself to learning the ins and outs of the business, often working 12+ hour days. For nearly three years, he managed everything on his own. Today, Black Patch Performance operates with a small but mighty team, defying the perception that a larger team is needed to deliver exceptional service.
The Meaning Behind the Name
The name "Black Patch Performance" is a tribute to Cole's family heritage. For 40 years, the Williams family ran Williams Dairy, known for its "Black Patch" Holsteins. After the dairy closed in 2016, Cole wanted to honor this legacy. The name and the unique logo, featuring a skull with an eye patch, symbolize both the family's history and the bold, adventurous spirit of the business.
Our Commitment and Vision
At Black Patch Performance, our goal is to blend the personalized service of a small business with the competitive pricing of a larger operation. We are committed to continuously improving our offerings, working closely with suppliers to provide the best deals possible. Our upcoming website revamp is just one of the many steps we are taking to enhance your shopping experience.
Gratitude to Our Customers
We are deeply grateful to our customers, friends, and family for their unwavering support. Your trust and loyalty have been the driving force behind our success. We are excited to continue this journey with you, offering high-quality products and exceptional service.
Thank you for being a part of the Black Patch Performance family. We look forward to serving you for many years to come.
Visit us at www.blackpatchperformance.com
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-Jonathan "Cole" Williams & The Black Patch Performance Team
Call
540-784-1004
(24/7 self service menu)
Text
866-517-4024
(Average response < 24 hrs)
Other ways we can help you
Policies
FAQs
Order/Shipping Issues
Finance/Lease-to-Own
Tracking/Delivery Info
Product Warranty
Return/Exchange
Something Else
Who are we?
Black Patch Performance is a family run American owned business. Our hands are dirty because we share the same passion as our customers, tricking out our rides with the coolest wheels, tires, bumpers, lift kits, and other accessories! Even though it can be a love/hate relationship, our trucks are a reflection of us and we pride ourselves on our rides.
Small Business
Family Owned
American Values (We aren't snowflakes)
Ready to transform your truck?
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Get In Touch
We are here to help!
Online Service Hours
Mon-Fri, 10:30-5:30 EST
Sat & Sun, CLOSED
Store Address
510 West 28th Street
Buena Vista VA, 24416
In Store Hours
Store not open to public
